Driving Patient Adoption of Secure Messaging
Driving patient adoption of secure messaging
Learn best practices to increase adoption of the Spruce app amongst your patient panel
Secure messaging on Spruce has many benefits for providers and patients:
- It is a HIPAA compliant way to communicate with your patients
- You can easily video call with your patients
- You can send documents to your patients
- Send Spruce Visits for efficient intake of information
- And much more!
However, the functionality is only useful when the patient actually downloads the Spruce app and sets up their account. This is the hardest part in the journey and one that requires a constant effort to drive adoption. Here's the best practices that we've learned along the way.
Effectively communicate why patients should download the app
It is important to have a clear message for why patients should adopt secure messaging with instructions for how to get started. Learn how to effectively market the addition of secure messaging and telemedicine to your practice.
When you're ready to introduce Spruce to your patients, sending an invite over SMS is the best way to drive adoption - the patient receives the message on their phone, can simply tap the practice link to download the Spruce app and get connected.
Spruce makes it easy for you to bulk SMS your patients, so you could send them all an invite to download the Spruce app via a few clicks.
Here's a video that shows you how to bulk SMS your patients:
Make the Spruce Invite part of the check-in protocol
For patients that come in for an in-person appointment or even call into the practice, educate them on the Spruce app and its benefits. Encourage the patient to sign up while they are with you on the phone or in the clinic so that you can guide them through the setup.
Making the Spruce invite part of the check-in protocol is the single best way to ensure that slowly but surely you drive adoption of the patient app. Read this guide for a workflow on how to efficiently invite patients to Spruce.
That's it! If you have other effective tactics to drive patient adoption, please do email us at email@example.com.