Acquiring and Onboarding Patients With Spruce
Acquiring and Onboarding Patients with Spruce
This article describes how practices are advertising Spruce to patients and provides you with resources to do the same.
Spruce enables practices to offer patients better, more comprehensive access to care via an easy-to-use patient app.
Two of the most common questions we get from customers wanting to get started are:
“How can I advertise Spruce to turn it into a selling point for new and existing patients?”, and “What is the best way to get patients onboarded with the Spruce patient app?”.
In this article we answer both of those questions and cover the following topics:
- How to Advertise Spruce in Your Practice
- Customizing the Patient Onboarding Experience
- Templates and Resources
How to Advertise Spruce in Your Practice
Step 1: Decide on the message
Practices use Spruce to unlock new, more convenient ways for patients and providers to communicate. With that being said, not every practice will use Spruce in the same way -- for some, Spruce is the backbone for all their communication and virtual care; for others, Spruce is used exclusively for telemedicine or secure messaging.
The first step is to consider how you plan on using Spruce, and which services or benefits your patients are most interested in.
We typically see practices take one of the following three approaches:
"Get Care 24/7"
This approach works for practices who are using a wide range of Spruce features to give patients multiple options to communicate -- e.g., patient app, secure messaging, telemedicine, video chat, standard SMS etc.
"Now Offering Virtual Visits"
This approach works for practices using Spruce to offer telemedicine to their practice, whether that's a virtual visit ("Spruce Visits" within the platform) or video visits.
"Introducing Direct Messaging via our New App"
This approach works for practices who are using Spruce to add a patient app to their practice to give patients the ability to direct message via a secure channel.
Step 2: Deciding on where to advertise
Once you've decided what you want to advertise, the second thing to decide is where you want to advertise.
Here are some places that have proved effective for our customers, with real life examples from other practices:
Your Practice Website
Your website is a great place to showcase the benefits of your practice to both new and existing customers, and provide instructions on how to download the patient app.
Again, here is an example design of how you could advertise 'Get Care 24/7' on your homepage:
Here are websites of other customers advertising Spruce to patients:
- Virtual Visits (Urgent Care Clinic)
- Using Website Widget for Appointments (DPC Practice)
- Introducing Direct Messaging (Family Practice)
- Text for Treatment (DPC Practice)
- Mobile Access to our Practice (DPC Practice)
Email Announcement / Newsletter
An email newsletter is another great way to reach existing patients and get them excited about your practice's new benefits.
Here is an announcement-style email that has worked well for others:
If you’d like to use something similar in your practice, check out the Resources section below for a template.
Talking about new benefits during or after an appointment is one of the most effective ways to get the word out. It gives you and/or your front office staff the chance to voice over the benefits and even guide patients through onboarding.
Many practices find that in addition to the conversation itself, providing patients with paper resources helps to reinforce the message.
Here is a business card and postcard that other practices have printed to give to patients. Again, templates for both are available in the Resources section below.
Customizing the Patient Onboarding Experience
Once you've advertised the ability to connect with your practice via the Spruce app, the next step is to onboard patients to the app.
To recap, the onboarding experience consists of four steps:
Practices on Spruce have the opportunity to customize that experience to strengthen their own branding in the following ways:
- Practice Link
- Automated Welcome Message
- SMS Short Code
To learn more about these customizations and how you can take advantage of them in your practice, check out our article on 'Customizing Your Patient Onboarding Experience'.
Templates and Resources
To make it easier for our customers to execute against the strategies we've shared above, we put together a folder of templates and resources with everything you need to get started.
Our most popular resources contained in that folder are:
- Verbiage for Practice Website to Advertise "Direct Messaging"
- Template for Announcement-style Email
- Template for Printable Postcard
And that's it! We hope you found some inspiration for how to advertise Spruce for your practice. If you have any questions at all or better ideas for how to advertise Spruce, please don't hesitate to reach out to us at email@example.com. We look forward to hearing from you!