Register Your Spruce Number

New Phone Registration Requirements

North American cellular carriers have added new registration requirements for businesses that send and receive SMS. All businesses must register or risk increased filtering or throttling of text messages by the carriers. The purpose of this change is to combat SMS spam and abuse.

Registration requirements vary by size of business and volume of SMS traffic. Spruce will automatically detect your registration requirements, and will prompt administrators in your organization to register with a prominent banner in the Spruce app. Administrators can complete this information on the web or via the Spruce mobile app on iOS or Android.

Please ensure that any information you register matches the official business information that you've registered with tax authorities. The information that you register will be sent to our telecom partner Twilio, which will register it with The Campaign Registry. The Campaign Registry is a third-party that the carriers are all working with to track how phone numbers are used by businesses for messaging. 

Registration FAQs

What information do I need to enter to register?

The necessary information varies by size/type of business and volume of SMS traffic. You might need to enter:

  • Official business name (as listed on tax records)
  • Business EIN (tax ID)
  • Official business address (as registered with your state's Secretary of State)
  • Your business web address (can be a social media page if you don't have a typical website)
  • Details on how patients opt in to receiving SMS/Text messages from your organization. (Jump to Opt-In Process FAQs for more details)

Will all of the users/teammates on my account have to fill this out?

Only one administrator on your Spruce account needs to enter registration information for your account. Learn more about managing teammates and admins here

Can I make this update from my phone?

Yes, you can register in your Spruce mobile app or through a web browser. 

What happens if I enter the wrong address?

If you enter the wrong address or need to update your address please send the updated address to Team Spruce in app. Please note this address does not affect your Spruce billing. 

Does this address have to match the address I have for my Spruce billing?

No, this will not affect your Spruce billing address. The address you register does need to match your official business information that you've registered with tax authorities, however. 

What if I’m working from home and not at my physical address right now?

The address you fill out needs to match your official business information that you've registered with tax authorities. 

What happens if I have multiple locations?

The address you fill out needs to match your official business information that you've registered with tax authorities. 

What happens if I don't register?

Communication from unregistered phone numbers may be delayed, blocked as spam, or subject to fees.

Will this impact my business name in Spruce?

This will not affect your business name in Spruce or what your customers see when you call them.

What if I'm not the business owner of my phone number?

Please reach out to your business owner for this information.

Will my number be listed in a public directory or registration?

No, your number will not be listed in a public directory. 

Will this reduce my spam text?

Yes, this should help in reducing spam text messages.

What is my Company ID? What if I don’t know my EIN?

Your EIN (company ID) is your business tax ID.  Here are some resources to help you find it: https://www.irs.gov/businesses/small-businesses-self-employed/employer-id-numbers.

What if I'm not located in the United States?

You will see a dropdown to select your state or province. If you have any trouble, message us in Team Spruce Support.

What is the difference between a US EIN or a CA BIN? 

The US EIN refers to the business identification number used in the United States, while the CA BIN refers to the business identification number used in Canada. 

Opt-In Process FAQs

What is an opt-in process?

Phone service carriers require that we collect information describing how people opt in to receiving SMS/text messages from your organization. 

There are a variety of ways to have someone opt in to receiving text messages. A few examples include:

  1. End users opt in by accepting the terms outlined in Example Brand’s organizational agreements. 
  2. End users opt in by visiting www.examplewebsite.com and adding their phone number. They then check a box agreeing to receive text messages from Example Brand.
  3. End users opt in by texting START to (111) 222-3333 to opt in.
  4. End users opt in by visiting www.examplewebsite.com and adding their phone number. They then check a box agreeing to receive text messages from Example Brand. Additionally, end users can also opt-in by texting START to (111) 222-3333 to opt in.

What is the Spruce recommended opt-in process?

Spruce recommends having SMS opt-in language in your standard organizational agreements, such as your new-patient agreement. 

If you select this option during phone registration, you must ensure that your agreements include terms for SMS opt-in. 

If your terms do not yet have such language, you are free to use and adapt the following template language in your agreements:

You agree to receive (you "opt in" to receiving) SMS text messages from our organization related to services that we are providing to you. Message and data rates may apply, and message frequency varies. You may text us STOP at any time to opt out of receiving SMS text messages from us. You may text us HELP at any time to receive help.

Please Note: This template is not legal advice and is provided for general guidance ONLY. Please consult with legal counsel to consider the specifics of your situation.

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